VP, Marketplace
New York, NY
Full Time
Experienced
VP, Marketplace
Live events are fun. Concerts, sporting events, festivals….we make lifelong memories enjoying live events with friends and family.
Companies spend over $600 billion each year taking clients and prospects to events because it works. At TicketManager, we get to work in an industry we love: Live events that bring people together and make memories.
The world’s best companies use TicketManager’s industry leading ticket and event management software to make client entertainment easy and prove the ROI. We help companies have more fun by making it easier to invite guests, manage an event from invitation to execution to post-event reporting, and proving just how valuable live events can be.
TicketManager is an official partner of the New York Jets, Philadelphia Eagles, Philadelphia Phillies, Capital One Arena, Texas Rangers, Houston Texans, LAFC, Seattle Seahawks, and a partner of over 50 professional and college sports teams, franchises, universities and technology providers.
TicketManager serves a who's who of global brands including Fortune 500s, local businesses and even the NBA, NFL, NCAA, and NASCAR.
In addition to our market-leading software platform, TicketManager is rapidly scaling a fully integrated marketplace that allows corporate customers to buy tickets and sell unused inventory directly inside the TicketManager platform by partnering with leading marketplaces and ticketing companies.
We are looking for a VP, Marketplace to own and scale this business into the market‑leading platform for corporate ticket buying and selling. This executive will lead strategy, P&L, operations, partner ecosystem, and sales execution across TicketManager’s VIP and All Access lines of business, turning a fast‑growing offering into a scalable business.
The VP, Marketplace will report into the CRO and lead a team of 5+ while shaping strategy and owning day‑to‑day execution. This is a highly strategic and very hands‑on role for a builder who thinks like an owner and loves marketplaces, live events, and operational excellence.
Responsibilities
Marketplace Strategy & P&L Ownership
- Own the overall strategy, P&L, and roadmap for TicketManager’s VIP (buy) and All Access (sell) marketplace businesses, with a focus on driving sustainable, profitable growth and stickiness to the software platform.
- Serve as the business owner for the marketplace business and work cross-functionally with stakeholders across Sales, Marketing, Product, Engineering, Finance, and Customer Success.
- Define and own the overall growth strategy including pricing, positioning, customer segmentation, and account expansion plans.
- Own the sales strategy and develop playbooks that allows the team to scale sustainably.
- Manage the sales team supporting VIP and All Access (hiring, training, quotas, coaching, performance management, and budgeting).
- Lead relationships with strategic partners, primary rights holders and marketplaces, including negotiating commercial terms, securing priority supply, and managing SLAs and performance.
- Build a scalable partner strategy and playbook: onboarding, business reviews, incentive structures, and quality standards.
- Design and implement the long‑term operating model for the marketplace, including workflows, staffing models, coverage, and escalation paths.
- Partner with Product and Engineering to ensure marketplace systems (internal tools, partner integrations, pricing engines, and ticket delivery) are robust, scalable, and tightly integrated into the TicketManager platform.
- Build a data‑driven culture in the marketplace business: define metrics, build dashboards, and run experiments to improve pricing, conversion, and utilization.
- Streamline payments processes to reduce friction, minimize operational overhead, and optimize costs (e.g., fees, chargebacks, manual reconciliations).
- Continuously improve day‑to‑day operations so the team is spending time on the highest‑value activities and automation is used wherever possible.
Desired Skills and Experience
- Experience: 7-10+ years of overall experience with experience in marketplaces, ticketing, live events, or related B2B/B2B2C businesses; at least 2+ years in leadership roles owning P&L and managing a team.
- Marketplace & Ticketing Expertise: Deep understanding of supply/demand dynamics, pricing, and economics in a marketplace environment; experience with ticketing, live events, or sponsorship inventory is strongly preferred. Relationships with primary ticketing providers, secondary marketplaces, and hospitality re-sellers preferred.
- Partner & Vendor Management: Proven track record negotiating complex commercial agreements and managing strategic partners, ideally including primary rights holders and/or marketplaces.
- Operational Excellence: Demonstrated ability to design and scale operational models, streamline workflows, and use systems and automation to drive efficiency and consistency.
- Commercial Leadership: Experience leading sales or revenue‑adjacent teams—setting quotas, coaching reps, and aligning incentives to business outcomes. Comfort presenting to—and negotiating with—senior executives at enterprise clients.
- Data‑Driven Decision Making: Strong analytical skills with the ability to structure problems, interpret data, and turn insights into action. Comfortable building business cases and evaluating ROI trade‑offs.
- Cross‑Functional Influence: History of partnering effectively with Product, Engineering, Finance, and Marketing to deliver integrated customer experiences and hit aggressive growth targets.
- Leadership & Style: Hands‑on builder who brings clarity, ownership, and urgency. Thrives in a fast‑growing, sales‑led environment with high expectations and high visibility.
- $175,000 – $200,000 base salary + variable compensation + equity
- Role is In-Office, Monday-Friday (Calabasas, CA or NY, NY)
- 401k & Company Match
- Health Benefits (Medical, Dental, Vision)
- Unlimited PTO
- $250 Quarterly Live Event Credit
- Monthly Happy Hours & Volunteering
- Fun Company Perks
- Inc. 5000 fastest-growing private company by Inc. Magazine six years in a row
- Recognized as one of the Best Places to Work by Inc. Magazine and the LA Business Journal
- 4.5 out of 5 Glassdoor rating
- Used by over 4,000 globally known companies including ~15% of the Fortune 500
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